5 Real Estate Investing TikTok Accounts You Need to Follow
TikTok. It has become a great, high-speed exchange of our cultural currency. It will probably stay that way unless Congress decides otherwise. Turns out spy balloons aren't the only way for foreign countries to get data on US citizens. Data collection on an app with 94 million US users is also a viable option. Regardless, you can find just about anything on TikTok, including real estate investing content.
Financial content is all over TikTok. The Finfluencer (a financial influencer is a social media personality that produces content about finance and investing) trend has really taken off. In one sense, this is great for the average person looking to begin their investing journey.
To understand basic finance these days, you don’t have to have a CFP certification, pay for somebody that does, or have a Wharton MBA. All you have to do is have a smartphone or computer and an internet connection. This recent accessibility of financial education enables everyday people to gain a greater understanding of personal finance and investing.
People who would otherwise not know now have access to the basic knowledge needed to invest. Unfortunately, this new accessibility of financial know-how also allows under-informed, misinformed, or straight up deceptive people to spread financial misinformation. All that is to say, be careful dumping 1M dollars into a random tech stock just because a “Finfluencer” with 500 followers told you it was a sound strategy for long term growth of your portfolio.
All that being said, gems of real estate investing advice and straight up fun finance content does exist on Tik Tok. With this blog we hope show you some of those gems.
5 REI Tik Tok Accounts You Should Follow
Here is a classic character in the real estate investing movement. Grant Cardone is an extremely successful real estate investor that has expanded his brand to TikTok.
Cardone is well known for building a successful business empire with a foundation in real estate investment. These days, he is a best selling author, CEO of his real estate investing company, Cardone Capital, a motivational speaker, and a contributor to CNBC’s Make It.
Cardone’s TikTok account is full of Cardone flexing, but hey how can we blame the guy with the success he’s had. Beyond all the braggadocio and typical motivational speaker fluff, Cardone’s content gives you some great real estate investing and personal finance fundamentals. And you get these fundamentals in a way that makes you want to run through a brick wall.
Here are a few examples:
Vivian Tu was once a trader at JP Morgan. She left her intense Wall Street job to pursue increasing financial literacy for all through social media. After career burnout at JP Morgan, she was intent on bringing Wall Street financial knowledge to those who typically wouldn't have access to it. Vivian was motivated to enter the social media space after some of her financial advice posted online went viral. Now a member of the Forbes 30 Under 30, Vivian has the credentials many Finfluencers lack.
Her account is a great source of well informed content for all things finance - real estate included. Vivian also provides a lot of career and travel advice along the way. Presenting her knowledge through a friendly persona, Vivian strikes a balance between professionalism and fun in her content.
Here are a few examples:
If you’ve been following Birgo and Reiturn blogs, you know we love BiggerPockets. These guys are a company not only creating real estate investment education and tools, but a network of dedicated real estate investors. They created an online collaboration space where fellow investors can share their experiences and knowledge. BiggerPockets also has a team of professional contributors that regularly research and write content.
BiggerPockets' pairing of professional real estate know-how with a helpful community of investors is very unique in the financial world. Their TikTok content reflects this. You’ll see educational podcast segments from their various contributors, Twitter memes, and even the occasional interview with professional athletes in the real estate game.
Here’s a taste of what BiggerPockets has to offer:
Speaking of names familiar to Reiturn blog readers, Brandon Turner has created a very respectable TIkTok following. If you have no idea who Brandon Turner is, he was an OG BiggerPockets contributor and the host of the critically acclaimed BiggerPockets podcast with over one hundred million downloads.
Turner now has a very recognizable and respected REI brand in his own right. Turner recently created Open Door Capital, boasting a portfolio of over three thousand multifamily units consisting of mobile home parks and apartments.
Turner is an accomplished, knowledgeable, and professional voice in the real estate industry, and he has a lot of thoughts, experiences, and expertise to share. His TikTok is a great extension of the Turner brand. He posts video segments from his excellent podcasts as well as TikTok specific content. You’ll see educational real estate info, real estate jokes, and great snippets of his family and personal story.
Here are a few examples:
Per usual we can’t help but mention our own social media presence. In a sea of click-baity (check Merriam-Webster, it's a real word) attention hungry Finfluencers, Reiturn Tok is an island of solid real estate investment content delivered by private equity professionals through high-quality production.
You won’t see us flexing our wads of cash we supposedly got from trading X stock, bond, or property. You will find valuable, meaningful content from proven real estate private equity CEO’s and principals. This level of professional real estate thought is not something you see on TikTok.
Some of our best content is pulled from our podcast: Real Returns. If you haven’t checked it out yet, it's on all major streaming platforms. As a private equity fund and real estate investment trust committed to holistically benefitting all of our stakeholders, we want our TikTok to be an extension of our mission.
Scroll through some of our content:
TikTok is a booming content space right now. As you scroll REI Tok, though, be careful. Some studies show that 1 in 4 real estate TikToks are misleading. Make sure you do your own research and talk to trusted professionals before taking out four new mortgages to house hack your local run down multifamily property.
As you take in finance content on TikTok, make sure you filter what advice you hear. Look for those accounts that have reputable and professional success in real estate investing, not just those with the best "get rich quick" scheme.